Blog 3 Piet Zwart

Good afternoon, today in my blog 3rd I will be discussing Piet Zwart.

Piet Zwart is a Dutch photographer, born on May 28, 1885, Zaandijk, Netherlands then died on September 24, 1977, Wassenaar, the Netherlands he was known for being a graphic designer, typographer, photographer, and industrial designer. The poster that I have chosen is an advertisement for NKF and it was created in 1924. This piece appeals to me in reason that it has strong primary colors, scale, different typefaces and the rejection of symmetry. The purpose of this poster was, wanting to free the reader from the dull typography from previous old plane designs. This design from Piet Zwart demonstrates organization with having everything fixed on the central axis. The typeface sin that this poster falls into is 13, failing to eliminate orphans. We see that with some text in this poster have words sitting alone. This result is effective in reason that it fits well with everything else. I learned that this poster was an experiment with typography in the early 1920s and I could apply this to my own poster and experiment different techniques to create a unique result.

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Blog 1 Typography Design

Good afternoon, today in my first blog I will be discussing Typography Design.

“Friend Of Type” is a typographic design and lettering sketchbook archive that’s intended to inspire designers to get ideas about typography. The creators of the site are Carambula, Erik Marinovich, Dennis Payongayong, and Jason Wong. Their idea is that type is like squares and rectangles. Not all type is hand rendered but their work it’s inspired by one and could become other. The design work that really took my eye is Ice Cold by Erik Marinovich it has a mixture between display and sans serif.

http://friendsoftype.com/2017/07/ice-cold/h

“Incredible Type” is a web site about incredible typefaces. There are designs from around the world and has been carefully handpicked to be placed in the collection for design and typography. The site has over 436 pieces of design that give inspiration to other designers. This font style is a display font, with the HBO trademark being embed to the design. It’s unique, beautiful and the flow of colors has relaxing feel towards it.

http://incredibletypes.com/hbo-lettering/

Dieline Awards was known for its best in consumer packing design worldwide. Across the world brand owners, consumers, markers, students and regular designers have come together to show off their design to win The Dieline Award. The design that stood out to me is “Gracias A Dios Is Handcrafted In Tradition” the bold colors and handcrafted design brings out everything about Mexico. All the lettering has been hand drawn and the typography makes everything more authentic.

https://beta.thedieline.com/blog/2019/1/29/gracias-a-dios-is-handcrafted-in-tradition

In contrast, all these designs have a perfect example of type and design clashing together to create a unique piece of design.

Blog 2 Type Accessibility

Good afternoon, today in my second blog I will be discussing type accessibility.

Serif typefaces can be difficult to read or see if the fonts aren’t defined in its shape and size. It can be visually inaccessible for the audience, such as smalls fonts, legibility of letters, etc. In 12-point size, Sans-serif fonts are easy to read on screen compared to serif typefaces. Serif fonts have a small line attached to the end of the lettering and Sans Serif fonts are more squared looking then serif typefaces.

The most accessible font that’s mostly used is Arial, Calibri, Century Gothic, Helvetica, Tahoma, and Verdana.  This can also vary in a certain condition such as dyslexia and learning disabilities. Dyslexie and OpenDyslexic are specialist fonts, it makes fonts easier to read for people with dyslexia by the shaping of the letters. Both fonts of the bottom weight of each letter help the reader to know the difference between letters like I and J. Another specialist font is Fs Me. This font is a type for people with learning disability, it helps with the legibility of the letter and it is easier to see. If I was asked the question on what font would you pick to be part of the specialist font family. I would recommend Helvetica for people with learning disabilities and Comic Sans for people with dyslexia.

http://www.reciteme.com/common/ckeditor/filemanager/userfiles/Accessible_Font_PDF-2.pdf

Monotype asked a question “can a typeface reduce driver distraction potentially enhance the safety of your drive to work?” Studies from monotype imaging and MIT Age study links indicate that fonts need to do more to than example information but introduce a capable way to view information while doing another task when driving. Monotype believes that a typeface style can make a change in driver distraction. To the end of the study, it is shown that with the right typeface it can make a split difference on times not focus on the road. I believe that having a quick and very clear recognizable interface can reduce driver distraction and other common distraction.

In conclusion, having an understanding of type accessibility can help your choices on picking better fonts for your design.